Role · OC-ROLE-2026-008
Head of Growth
An Australian consumer AI start-up. An Australian start-up building an AI assistant for everyday household shopping, in private beta with real households. Its name is shared with shortlisted people once they agree to keep it confidential.
Take an AI assistant for everyday household shopping from private beta to 100,000 weekly users, on a lean budget.
Context. The start-up is in private beta in Melbourne with real households, and supervised AI agents handle much of the routine work. It now needs its first growth leader to turn a working product into a weekly habit for many more households.
Why it matters. Growth decides whether the product reaches the households it is built for, and every household that sticks makes it better for the next.
What we're looking for
- Has led marketing and user acquisition at a consumer AI or consumer app business
- Has scaled a consumer product to 100,000 weekly users or more on a lean budget
- Strong on organic, referral, content, partnership and community growth, with paid channels used sparingly and measured
- Confident with the numbers: activation, retention cohorts, acquisition cost and payback
- Comfortable working alongside AI agents that draft and run routine campaigns
Scope
- Own the growth plan from private beta to 100,000 weekly users
- Build referral, content, partnership and community channels
- Run lean, measured paid experiments and stop what doesn't pay back
- Set up the growth dashboard: activation, retention, acquisition cost and payback
- Work with the founder on positioning, launch and pricing tests
How responses are assessed
- Consumer AI or app growth record (35%)
- Scaling to 100,000 weekly users on a lean budget (30%)
- Analytics and experiment discipline (20%)
- Fit with a small, AI-assisted team (15%)
Timeline
- Expressions of interest close: 2026-11-06
- Conversations: 2026-11-16
- Offer: 2026-11-27
Responses are confidential. This is an early call for interest, not a job application, tender or contract.